(Minersville, Pa. 2-14-26) At Big Diamond Speedway there are two constants each week. Every driver who rolls through the gates all have the same thing in mind, end their night in Victory Lane, and that revered parcel situated in the center of the infield has been, for years, proudly sponsored by Red White and Blue Autos Inc.
By far it can be considered one of the most recognizable spots on the spacious property.
“We’ve been with Big Diamond Speedway since Red White and Blue Autos started in 2014 and we began with just doing Victory Lane and at that time it was eight sponsors that made up the Victory Lane billboard,” said Melissa Rowan, owner of the used car dealership located in Ashland.
“Jake (Smulley/track owner) then reached out to us and asked if we would like to be the main sponsor of Victory Lane and of course we took advantage of that. Because we are a family business we want us to be a well-known name in the community,” she continued.
“It’s truly on everyone’s photos, it’s on social media and that’s important to us, we want to be on peoples’ walls 30 years from now and that’s it’s exciting. Fans see me up there on Friday nights and I’m and hearing the Red White and Blue Pace Truck and the Red White and Blue Victory Lane and I hear it over and over. If I’m hearing it then so are the fans.”
Like all of Big Diamond Speedway’s marketing partners, Red White and Blue Autos Inc. has developed a strong partnership with the speedway that extends far beyond simply displaying their name.
“It’s been a really good relationship, and we always enjoy going there, chatting with everybody. The racing community is like an extended family for us,” said Rowan.
Rowan’s name is familiar to fans of the speedway not only through her sponsorship but on the track as well. She is married to popular racer Glenn “Buckshot” Rowan, a winner in Roadrunners and Sportsman cars and known for his signature No. 00 cars.
“I’m still a nervous wreck every time he’s out there. When he was in the Roadrunners class I wasn’t as nervous but it’s more hectic with those Sportsman cars,” she explained.
After seeing the value in doing Victory Lane, Rowan then stepped up her involvement by providing the track with the official Pace Truck and then becoming the presenting sponsor of the Roadrunners division.
“It’s been great for our business, people come and see us because they say they heard our name called out or see the signage at Big Diamond Speedway,” noted Rowan.
“We wouldn’t do it if it weren’t of value and that’s why we continue to sponsor Victory Lane, the Pace Truck and the Roadrunners division every year because it is that beneficial to us. We only need one person to come in and say, ‘Oh we heard about Red White and Blue at Big Diamond last week,’ and that’s the goal.”
On Friday Night, May 15 it will also be Red White and Blue Autos Inc., Night featuring the Quandel Concrete 358 Modifieds, USS Achey Inc., 602 Crate Sportsman and Roadrunners. It’s a big night, too, for the Sportsman class as it marks the return of the Sportsman Classic paying $2000-to-win and $225 to take the green.
“We bring all of our employees in for that night and interestingly not all of then come into the hospitality room, they’d much rather be out in the grandstands and hear and feel the cars as they go by,” said Rowan.
Red White and Blue Autos Inc., is located at 500 S. Hoffman Boulevard, Ashland. Many of their clients take advantage of online shopping to find a quality, used car, truck or SUV.
“Most all of our customers fill out applications online and then we have it done and ready for them and afterwards we will either delivery it to them or they can come into the dealership, and they are in and out in no time,” stated Rowan.
“We put as many as 50 pictures of each vehicle on our website and they can really see so much of everything, it’s completely transparent ahead of time.”
Big Diamond Speedway’s 2026 season launches on Friday, April 3 as the 54th Season Opener “Thaw Brawl” gets things underway and the question is, who will be the first to park in Red White and Blue Autos Inc., Victory Lane?
On the docket will be the Quandel Concrete 358 Modifieds in a $4054-to win main event, the USS Achey Inc., 602 Crate Sportsman vying for a winner’s share of $1054, the Red White and Blue Autos Inc., Roadrunners waging battle in a $454-to-win feature plus the Big Creek Concrete Rooke 602 Crate Sportsman.
An open practice session takes place the Sunday prior, on March 29.
For more information on Red White and Blue Autos Inc., please visit their website at https://www.rwbautos.com/ or call the office at 570-875-2225.
Big Diamond Speedway is located at 392 Forest Lane, Pottsville, Pa. For up-to-date news and information logon to the official track website at https://bigdspeedway.net/ and follow on Facebook at https://www.facebook.com/search/top?q=big%20diamond%20speedway You can also call the speedway office at 570-617-6737.